Category Studies

Better understanding for our common objectives, values and vision

It’s so great to have the opportunity to interact with illustrious individuals, the ones that make you think, reflect and learn. A few weeks a go Mr. Humberto Schwab visited the Lecool.com HQ in BCN and gave us a collective workshop. Intense it was. The purpose of the workshop was to make us thinks on [...]

Charles Geschke & Adobe

I’m reading carefully a book named Founders at work writed by Jessica Livingston, and trough it I’m discovering really great histories about important individuals who have created some of the top technological and Internet companies in the world. The book is packed with interviews about this leading group of entrepreneurs that changed our world. The [...]

Riding the Economic Wave

While trying to understand better what is going on the Surf, Skate and Snowboard market, I founded on the SIMA website a interesting article. It gives a wide  perspective of what  Mr. Angelo Ponzi, President/Co-Founder Board-Trac, Inc. thinks is going on with the industry. The document is mostly focused on the retailing side of our [...]